Issuing a press release is not as easy as you may think. There are many excellent websites loaded with information but most I found are trying to sell you ‘Professional Press Services.’ Last I checked our marketing budget was about $87 for the year…so this isn’t an option for us. We realize the need to market to various media outlets but we need to do so with very little out-of-pocket.
I stumbled across this site that offers links to issue free press releases: Mr. SEO
We have also created a list of the editors/press managers for each of the major publications we plan to hit and we will be emailing our releases to them as well.
I’ll let you know how it goes.
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