After countless hours of debate we have decided to take this blog to a new level and in a different direction. We will no longer post horror stories about the ‘doomed’ housing market. Instead we want to talk about starting and growing a software company. But more specifically a software company for the new home industry.

We will post insights into the decisions that we make and why. We plan to use this space to make our company nearly transparent to the outside world. You won’t find financial statements or legal documents here. We will however post pricing models, sales decisions and growth objectives. We hope to become a tool for students and entrepreneurs.