Seth Godin has posted some interesting remarks comparing Viral Marketing and Word of Mouth.

Viral marketing [does not equal] word of mouth. Here’s why:

Word of mouth is a decaying function. A marketer does something and a consumer tells five or ten friends. And that’s it.

Viral marketing is a compounding function. A marketer does something and then a consumer tells five or ten people. Then then they tell five or ten people. And it repeats. And grows and grows. Like a virus spreading through a population.

Read Seth’s Blog: Is viral marketing the same as word of mouth?

The power of the Internet makes viral marketing easier than ever. Have you ever seen the Evolution of Dance video? Were you randomly googling a ‘man dancing’ or did someone send you a link or tell you to check it out? The video has been viewed roughly 100,000,000 times and has become a social pop-culture phenomenon.

Wouldn’t it be nice if growing your business was this easy?