As we continue to put the finishing touches on our Ultimate Referral Builder and Customer Satisfaction software, I have started making cold calls on Home Builder’s sales people. After engaging in a mix of successful and not so successful conversations, I remembered a sales tool from Dr. Tony Alessandra. He calls it the Platinum Rule. The golden rule tells us to treat others the way we want to be treated. The Platinum Rule says we should “Treat others the way that they want to be treated. After remembering Dr. Tony Alessandra’s advice I made my next few calls focusing on my prospects needs and communication style and not my own. Those calls were more enjoyable and productive. No matter who you are talking to, a prospect, wife, boss, or your Kids, using the Platinum Rule can make you more effective.
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Cool stuff. Good Job. Keep writing. These are very enjoyable