Skip to content

Marketing Lesson: Use Common Sense

On my way to my Aunt & Uncle’s lake house yesterday I noticed a big manufacturing facility that was out of business. Swingsets, Inc. was a swingset manufacturer that sold its products online. 300 pound swingsets delivered to your door. The only problem: $750 shipping & handling on a $250 product.

Posted in Sales/Marketing, Strategy.

Tagged with , , , .

By Jayson Manship – October 22, 2007

2 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.

  1. AH says

    I worked for Swingsets, Inc for more than 6 years. No idea where your number came from but they are completely incorrect. It was another companies bankruptcy, not common sense that put our company out of business.

    February 16, 2009, 9:37 am
  2. Jayson Manship says

    Thanks for the feedback. These numbers were completely made up to illustrate a simple point.

    February 16, 2009, 10:22 am



Some HTML is OK

or, reply to this post via trackback.

« Go for the No Marketing Lesson: Listen to your Mother »