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Marketing Lesson: Use Common Sense

On my way to my Aunt & Uncle’s lake house yesterday I noticed a big manufacturing facility that was out of business. Swingsets, Inc. was a swingset manufacturer that sold its products online. 300 pound swingsets delivered to your door. The only problem: $750 shipping & handling on a $250 product.

Posted in Sales/Marketing, Strategy.

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2 Responses

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  1. AH says

    I worked for Swingsets, Inc for more than 6 years. No idea where your number came from but they are completely incorrect. It was another companies bankruptcy, not common sense that put our company out of business.

  2. Jayson Manship says

    Thanks for the feedback. These numbers were completely made up to illustrate a simple point.



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