As we grow the URBaCS brand we have asked our closest friends and family to offer suggestions along the way. Rob and I are so immersed in URBaCS that sometimes we don’t see the forest for all the trees.

Last week I got a phone call from my mother telling me that the tour on the URBaCS site had a grammar problem. Apparently, I had typed ‘there’ instead of ‘their.’ I told her that it was a work in process and that I was planning to fix it soon.

Two days ago, she calls to remind me that I still haven’t changed it. At first I was somewhat frustrated because of all of the things that have to be done…this seemed very insignificant. Then I realized that this is exactly why we’ve enlisted help from our closest allies. I would have probably kept ignoring this change and forgot about it indefinitely. But because my mother took 30 seconds out of her day to remind me of my lack of follow up, I took 30 seconds out of mine and fixed the problem. And who knows, maybe this intangible item will lead to a future sale.  At least we know we don’t have to hire copy editors.

Thanks mom!