Times are tough. Every day brings a new challenge to the new home construction industry, and we all know that tough decisions have to be made. Many companies are laying people off or reducing overhead by dumping land. Others are defaulting on loans and closing shop entirely.
Rob and I read a lot of blogs to find new and innovative ideas to bring to new home sales. I stumbled across an mp3 of Let’s All Blame the Marketing Director while reading the Church of the Customer, a blog about customer evangelism and citizen marketing. See Advergirl’s post here.
The song was written in 2001 by Pat Harpell and used in a direct mail piece sent to marketing directors. The Harpell.com website is down at the time of this writing.
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