New Home Builders Using Twitter and other Social Media

Yours truly, Jayson Manship, was mentioned in an article on Builder Online discussing home builders using social media websites like Twitter.

Sites like Twitter, Facebook, LinkedIn, Flickr, Ning and YouTube give builders the opportunity to engage in a two-way conversation with buyers in ways that have never been possible before. This type of permission marketing builds trust and rapport with prospective homebuyers and is proving to be very effective as home builders look to grow their business in a down market.

Eric Brown of Urbane Apartments is quoted in the article as saying that his company has saved significant amounts of money in recent years by opting out of print advertising and using social media instead.

My company offers builders a new approach to social media where we empower homeowners to spread the builder’s message to grow referral sales. Check out MyEstridgeHome.com to see how the Estridge Companies are using the URBaCS Referral Builder application.

Follow me on Twitter: @jaysonmanship or find me on a few other social networks
Follow Rob on Twitter: @robwagoner or find him on a few other social networks

Thanks Alison for the great article on Builder Online!