Links for the week: Seth Godin, Malcolm Gladwell and Chris Brogan

• Seth Godin - Marketing advice from PCBC - Video Post - Mike Lyon from DoYouConvert.com interviews Seth Godin at the 2009 Pacific Coast Builder’s Conference. Excellent advice for an industry that has lost it’s way.
• Relating Gladwellian Concepts To Local Search - Neg Norton, President of the Yellow Pages Association, discusses Malcolm Gladwell’s take on the Yellow Pages market. He briefly discusses how the Yellow Pages fit into the fold of Gladwell’s three books: The Tipping Point, Blink and Outliers. We think that Local Search still has lots of room for growth.
• Tune Up Your Personal Message - Chris Brogan provides some great points about how to become a better public speaker. We’ll get to test his speaking skills as he was just announced as a presenter at Blog Indiana 2009. Chris does a great job of sharing links.
• An Essential Marketing Principle: Give Before You Try to Get - The title of article says it all. Dosh Dosh discusses a human shortcoming that Dale Carnegie pointed out 80 some years ago.
• Whuffie Math - Tara Hunt from HorsePigCow.com talks about the logic behind getting her book in front of bloggers. She shows the difference in logic between herself and her publisher, Crown Business, about launching her new book, The Whuffie Factor.

Related articles by Zemanta

• Malcolm Gladwell: “Re-Framing” the Yellow Pages Industry (blogs.praized.com)
• Give ‘em something for nothing and make your fortune (guardian.co.uk)