ABC aired Kori Brown’s story on Extreme Makeover: Home Edition tonight (Jan 10, 2010) at 8pm EST. Hallmark Homes built a new home for Kori and her family with the help of thousands of volunteers, including celebrity designers Ty Pennington, Paul DiMeo, Didiayer Snyder, Xzibit and David Cook.
We were fortunate to be a small part of this incredible week-long journey. We managed the website, HallmarkExtreme.com, coordinated teams of students from Ball State University as they created content for HallmarkBlogs.com, worked with a team of students from Anderson University on social media initiatives, handled media requests, and managed communication with volunteers, sponsors and spectators using MailChimp for email and CellTrust for SMS.
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