Skip to content


Small Business Tools - Freshbooks for Invoicing

freshbooksAt URBaCS we use Freshbooks to invoice our clients. The service is easy to use and has a very clean interface. Basic accounts (up to 3 clients) are completely free. But the most important reason we feel compelled to recommend Freshbooks is because it makes our life simpler.

When we invoice a client the system automatically sends a formatted email to our client with their own login credentials. They can then log in to our branded invoicing site and see their account history and pay their bill instantly with their credit card. We can automatically send a reminder invoice if the payment is past due and we have the ability to auto-bill clients on a recurring schedule. We’ve added our colors and logo to the system so all invoices carry a very professional look and feel.

We use PayPal with Freshbooks to give our customers the ability to pay instantly with a credit card. PayPal charges $0.30 and 2.9% for all credit card transactions, but it’s a great way to give our clients an option to pay quickly and removes the hassle of going to the bank to deposit the checks. We also have the flexibility to disable the PayPal feature for every invoice we send. Sometimes it doesn’t make business sense to pay 2.9% on large transactions.

Another feature we love about Freshbooks
If a client hasn’t caught up with the technology we can simply print a pdf of their invoice and mail it out. Or we can use a feature provided by Freshbooks to have them print, fold, stamp and send your invoice for us ($1.79/invoice). We’ve used this feature for an out of state client that doesn’t use email and I would recommend it to anyone that is looking to save time and maintain focus. I love knowing that I can simply click one button and know that my invoice will be delivered to my client in the way that they prefer to receive it.

We use Freshbooks to get paid faster, look professional and help us stay focused on what we do best.

Give Freshbooks a try today and see if it works as well for you as it does for us. It’s completely free to try.

Reblog this post [with Zemanta]

Posted in Small Business Tools.

Tagged with , , , , , , , , .


Text Messaging Awareness Campaign

kids-dart-signRiley Hospital for Children has launched a campaign to bring awareness to child safety called Kids Dart. Drive Smart. They are encouraging safe driving to protect child pedestrians. We were approached to help get the message out using text messaging and social media.

In less than a day we registered the domain KidsDart.net, built a send-to-friend email function and pushed a text message out to an opt-in list they provided.

The goal of the campaign was to drive users to the Kids Dart Facebook page. When the text message was pushed out we were working to get our first 100 members, and as of this writing the group has 1,037 members.

We certainly can’t take much credit for the growth of the campaign. Clarian Health and A Call to Change have worked hard to get the message out in Central Indiana. We’re just happy to be a small part of a great initiative.

BTW Dont Text and Drive TYVM

Reblog this post [with Zemanta]

Posted in News, Projects.

Tagged with , , , , .


Personal Websites for Homeowners

In August of 2008 we launched MyEstridgeHome.com for the Estridge Companies. The website was designed to empower Estridge homeowners to share their building experience with friends and family.

MyEstridgeHome screenshotWe set it up so they could give each homeowner their own website to upload and tag photos of their home before, during and after construction. Each homeowner can choose their own private URL that they can share with friends and family. As photos are uploaded the site automatically adds them to the homeowner’s galleries and slideshows.

In one year, we’ve recorded just under 80,000 pageviews from over 3,500 unique visitors. Aside from a footer link on Estridge.com the traffic was generated directly from word-of-mouth. Building a home is a very big and very personal process and MyEstridgeHome lets homeowners share their dream home with the world.

Reblog this post [with Zemanta]

Posted in News, Projects.

Tagged with , , , , , , , , .


Using Text Messaging for Conference Q&A

WIndiana-2009The Office of Energy for the State of Indiana contacted us about using text messaging for a conference they were putting on. WIndiana is a two day annual event sponsored by the Lieutenant Governor’s office. It brings people together to promote the growth of wind energy throughout the state.

Cris Dorman, the Coordinator of Public Outreach and Education, reached out to us about replacing the traditional notecard/microphone Q&As with an instant and effective substitute. In less than a week, we built a custom application for them that let audience members text in their questions throughout each presentation. These questions then showed up in real-time on the laptop in the front of the room so panelists and speakers could answer them.

The system worked perfectly for their needs. The program wasn’t overly complicated and participants in WIndiana had a new way to interact with presenters that proved both fun and effective.

Reblog this post [with Zemanta]

Posted in News, Projects.

Tagged with , , , , , , , , , , , .


New look for the URBaCS blog

We’re happy to announce that we have rebranded the URBaCS blog to coincide with the new website we’ll be launching soon. This blog is hosted on Wordpress. The layout/design is built around a modified version of the Carrington Theme.

Reblog this post [with Zemanta]

Posted in Updates.

Tagged with , , , , .


The Free Economy - Business is Changing

Posted in Interesting Links, Technology.

Tagged with , .


Links for the week: Local Search Statistics

No need to describe the following links. They all lead to the same end goal. Statistics, facts and educated guesses about the future of local search. This is something we’ve been focused on a ton lately. Local search is the next big thing. Be ready.
Reblog this post [with Zemanta]

Posted in Interesting Links.

Tagged with , , , .


Links for the week: Small Business Tools We Use

  • Batchbook - Over the last three years we’ve shifted Customer Relationship Management (CRM) applications three times, and we finally found one that sticks. We loved Salesforce, but it was difficult to write the check every year for our Team license. We tried using Sugar CRM, but found it’s open-source nature too slow and clunky. We love Batchbook because it is simple, quick and does everything we need it do to.
  • GetClicky - Although we still use Google Analytics, we prefer Clicky. We love the reporting features of GetClicky (especially the spy component that let’s us track users navigate the site in real-time).
  • Gimp - The only desktop application in the group. We’ve been using the Gimp for years to edit photos and create buttons, banners and templates. Simple and intuitive for a novice Photoshop user. But it’s free.
  • Mailchimp - Their API makes it easier than ever to create e-newsletter mailing lists. Add a simple sign-up form and create campaigns using their What You See Is What You Get (WYSIWYG) editor. Creating graphic HTML emails is like making a flyer in Word. Simple and easy. Mailchimp also has a great Wordpress Plug-in to easily integrate sign-up forms into any Wordpress blog.
  • DimDim - We have tested and tried just about every online presentation tool. We loved Yugma but outgrew the free version, so we searched and found DimDim. DimDim is a free webinar tool that lets users schedule meetings and host video conferences online.
Reblog this post [with Zemanta]

Posted in Interesting Links.

Tagged with , , , , , , , .


Links for the week: Seth Godin, Malcolm Gladwell and Chris Brogan

Reblog this post [with Zemanta]

Posted in Interesting Links.

Tagged with , , , , , , .


URBaCS will design online application for the Big Ten Conference

URBaCS has been chosen to develop a custom web application for the Big Ten Conference in conjunction with an annual Career Expo housed in Indianapolis, Indiana.

Indianapolis will host the Men’s Big Ten Basketball Tournament in Conseco Fieldhouse prior to the March Madness tournament through 2012.

As an incentive to bring the tournament to Indianapolis, the city agreed to host a Career Expo that coincides with the event. The Indiana Sports Corporation is the planning body for the event and has selected URBaCS as the vendor to provide a Software as a Service web application for the Career Expo.

logoWe will be developing an interface for employers and sponsors to register online and provide information about their companies. We will also be creating a student registration system that students can use to upload their resumes and interact with companies prior to the event.

More information will be available at BigTenCareerExpo.com as March approaches. Employers and students can register now.

We’re excited about the opportunity to work with great organizations like the Big 10 Conference and the Indiana Sports Corporation.

Reblog this post [with Zemanta]

Posted in News, Projects.

Tagged with , , , , , , , , , .